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Digital Marketing & Social Media Analyst

NovaCopy’s Digital Marketing Analyst is a key member of the company’s Marketing team and will build and enhance the NovaCopy brand with extra focus on marketing automation, e-mail marketing, social & web analytics to help achieve corporate objectives for products, solutions and services.

Responsibilities of the position: 

  • Assist in coordinating and executing all aspects of Digital Marketing for NovaCopy
  • Assist in the design, execution, maintenance and reporting of NovaCopy’s automated Marketing programs and e-mail campaigns within NovaCopy’s Marketing automation platform
  • Create & maintain SEO/SEM for all web sites including related analytics & reporting
  • Analyze, maintain, update & execute paid search (Adwords) & related analytics/reporting
  • Create & maintain ad retargeting campaigns
  • Monitor NovaCopy Social Media impact, insights & metrics - improving as needed
  • Research and test new/existing platforms for external and internal use by NovaCopy team(s)
  • Monitor trends including tools and applications that would further drive customer engagement
  • Assist with creating, updating and improving NovaCopy’s presence on all company Social sites
  • Assist with content creation for NovaCopy’s digital marketing efforts including: SM, Blogging, Web Copy, newsletters, etc.
  • Assist with the creation and distribution of internal communication
  • Research the NovaCopy audience and assist in creating Marketplace strategies
  • Assist in coordinating company events
  • Attend and “socially” promote local NovaCopy events as needed

Job Requirements: 

  • Excels in all areas of Digital Marketing and is familiar with the latest platforms & trends
  • Creative, yet Analytically-minded with excellent communication skills
  • Experience with marketing automation tools (Pardot & Sales Force in particular)
  • Experienced in Paid Search, web site and Social Media analytics
  • Experience with e-mail marketing best practices and testing techniques
  • Self-starter yet able to take direction well
  • Minimum 2-3 years of Digital Marketing experience
  • Layout, landing page design and photo editing experience beneficial
  • Ability to brainstorm and contribute to a high-performance team environment
  • Detail-oriented and deadline driven
  • Excellent work ethic & positive, can-do attitude
  • Energetic. Outgoing. Team player. Works hard, but also loves to have fun.
  • B2B marketing experience beneficial

If you are a hard-working, multi-tasking individual with great project, people and time management skills as well as attention to detail, submit your application below. Two to three years minimum experience. All applicants will need to provide a resume and portfolio.

We offer competitive pay with an excellent benefits package including matching 401K, medical, dental, and vision insurance, sick and vacation pay and a smoke free work environment. 


 

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