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Digital Marketing & Social Media Analyst

NovaCopy’s Digital Marketing Analyst is a key member of the company’s Marketing team and will build and enhance the NovaCopy brand with extra focus on marketing automation, e-mail marketing, social & web analytics to help achieve corporate objectives for products, solutions and services.

Responsibilities of the position: 

  • Assist in coordinating and executing all aspects of Digital Marketing for NovaCopy
  • Generate leads by creating & executing marketing automation via Pardot & Salesforce
  • Optimize marketing automation & lead nurturing processes through e-mail content and other digital channels.
  • Analyze, maintain, update & execute paid search (Adwords) & related analytics/reporting
  • Create & maintain ad retargeting campaigns
  • Create & maintain SEO/SEM for all web sites including related analytics & reporting
  • Monitor NovaCopy Digital Marketing impact, insights & metrics
  • Monitor & analyze lead behavior and refine process to convert customers
  • Assist with content creation for NovaCopy’s digital marketing efforts including: SM, Blogging, Web Copy, newsletters, etc.
  • Assist with creating, updating and improving NovaCopy’s presence on all company Social sites
  • Assist with the creation and distribution of internal communication
  • Assist in coordinating company events
  • Attend and “socially” promote local NovaCopy events as needed

Job Requirements: 

  • Minimum 2-3 years of Digital Marketing experience
  •  Excels in all areas of Digital Marketing and is familiar with the latest platforms & trends
  • Creative, yet Analytically-minded with excellent communication skills
  • Experience with marketing automation tools (Pardot & Salesforce in particular)
  • Google Adwords certification
  • Experienced in SEO & SEM
  • Experience with e-mail marketing best practices and testing techniques
  • Layout, landing page design and photo editing experience beneficial
  • Self-starter yet able to take direction well
  • Ability to brainstorm and contribute to a high-performance team environment
  • Detail-oriented and deadline driven
  • Excellent work ethic & positive, can-do attitude
  • Energetic. Outgoing. Team player. Works hard, but also loves to have fun.
  • B2B marketing experience beneficial
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