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Digital Marketing Analyst

NovaCopy is seeking an experienced digital marketing professional to join its award-winning team. The ideal candidate will coordinate and implement digital marketing efforts across all channels related to the web, SEM/PPC/SEO, retargeting and related analytics. The role will augment NovaCopy’s digital marketing efforts to inbound prospects in conjunction with marketing automation, and create awareness in the products, services and solutions that maintain our position as an industry leader. Your efforts will help transform the department into an even greater engine of growth and lead gen for the company.

Responsibilities of the position: 

  • Assist in coordinating and executing all aspects of Digital Marketing for NovaCopy
  • Assists in developing and implementing marketing strategies to attract customers to company website, online presence and promote online products or services
  • Analyzes online statistics and identifies areas to optimize online marketing performance
  • PPC, SEM & related analytics/reporting, lowering CPC and increasing lead volume
  • Implement KPI's and automated analytics reporting across Google Analytics, Salesforce, AdWords, and Social Media to improve campaign effectiveness across channels
  • Generate leads by creating & executing marketing automation via Pardot & Salesforce
  • Optimize lead nurturing processes through e-mail content and other digital channels.
  • Create & maintain ad retargeting campaigns
  • Create & maintain SEO for all web sites including related analytics & reporting
  • Monitor NovaCopy Digital Marketing impact, insights & metrics
  • Monitor & analyze lead behavior and refine process to convert customers
  • Assist with the creation and distribution of internal communication
  • Assist in coordinating company events and “socially” promote as needed

Job Requirements: 

  • Minimum 2-3 years of Digital Marketing experience 
  • Excels in all areas of Digital Marketing and is familiar with the latest platforms & trends
  • Creative, yet Analytically-minded with excellent communication skills
  • Google Adwords certification
  • Experienced in SEO & SEM
  • Experience with e-mail marketing best practices and testing techniques
  • Experience with marketing automation tools (Pardot & Salesforce in particular) beneficial
  • Layout, landing page design and photo editing experience beneficial
  • Self-starter yet able to take direction well
  • Ability to brainstorm and contribute to a high-performance team environment
  • Detail-oriented and deadline driven
  • Excellent work ethic & positive, can-do attitude
  • Energetic. Outgoing. Team player. Works hard, but also loves to have fun.
  • B2B marketing experience beneficial

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